Meet Loblolly, the Gloucester Lobster
We’d like you to meet Loblolly, Discover Gloucester’s new travel ambassador. Loblolly is adored by locals and visitors alike. His character is authentic, honest and relatable. Slight imperfections make him endearing. A truly enchanting mascot, his always-present sou’wester makes him instantly identifiable as a Gloucester and Cape Ann fixture.
Come along with Loblolly on adventures throughout the year with Discover Gloucester’s new and fun-filled video series. Our “Adventures With Loblolly” episodes feature entertainment and excitement to watch and appreciate, while also encouraging a visit to Gloucester as you follow along in Loblolly’s excursions and discoveries in ‘real time’.
When you’re in Gloucester and you see Loblolly along your trails, be sure to stop and say Hello!
Join Loblolly on his Adventures!
We invite you to join Loblolly as he ventures out to explore all the greatness of Gloucester. Be his virtual “mate” as Loblolly hoists the sail of a community-built schooner ship, stop alongside him on the boulevard admiring the colorful landscape, or explore with him the city’s significant maritime history chronicled throughout our local museums and historic homes.
Adventures With Loblolly: Man at the Wheel
Adventures With Loblolly: Cape Ann Museum
Happy New Year from Discover Gloucester